WebMay 5, 2024 · The initial step in the marketing research process is the definition of the problem. Based on the problem analysis, the researcher will develop a plan. It leads to collecting relevant information, which gets analyzed and reported. The last step is to take actionable steps to solve the initial issue. 2. WebApr 13, 2024 · First, you need to define your research question, purpose, and scope clearly and precisely. This will help you determine what type of data you need, how much data you need, and where to find...
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10.2 Steps in the Marketing Research Process
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